Our process · The engine

How the recommendation engine thinks.

Every answer becomes a weighted signal. Together those signals form your tailoring profile, and your profile shapes the suit we recommend.

What you tell us

Your answers

Build My Suit · 10 questions

OccasionClimateSeasonWear frequencyBudgetFitBody shapeColourStylePersonalisation

Discover My Style · 8 questions

HolidaysWatchesCarsOfficeCocktailsWeekendsShoesCities

How we read it

Tailoring profile

Your answers are weighed across five dimensions.

  • Formality
  • Boldness
  • Warmth
  • Structure
  • Versatility

What we propose

Your recommendation

A House Style, Collection, cloth and construction, drawn as a complete starting configuration — then refined in the Studio.

17Studio decisions

In five chapters

  • The Suit
  • Colour & Cloth
  • The Jacket
  • The Trouser
  • The Signature

Principles

Three principles behind every recommendation.

1

Collection boundaries are respected

The engine keeps cloth and construction within the Collection selected for the journey, rather than recommending options from a higher tier.

2

Every recommendation is explained

No black boxes. Each recommendation comes with plain-English reasons tying it back to your answers.

3

Saved in this browser

Your answers, suit and measurements are saved on this device as you go, so you can return to them.

From data to cloth

Software recommends. Tailors make.

The engine proposes a complete starting specification — House Style, Collection, cloth, construction, and jacket and trouser details — which you refine in the Studio. From there, your suit is made to your measurements.